After doing some research and hanging out in some communities, I started to make like, 'Why do lesbians love board games? Why do they stay in and play board games?' And they were hits. Like, 'Oh, why don't we have one about us? We want one about us.' I was thinking, how would I go about making one of these videos if I don't have that experience? You don't want to offend someone, but you want to make sure it's accurate. And then as those started to pick up on TikTok, there were a lot of bi, queer, lesbian interests. I first started out with things from my own experience as a gay man.

Would you say a large portion of the viewership is queer people resonating with it and sort of understanding the stereotypes that these are based on? They understood the ridiculousness of it, and so I kept doing it and having fun with it. And initially it started with the video about iced coffee, not really thinking it would be a series of any sort. I thought I would put them in the context of a video where I made them 100% real with fake science.